Positioning Brand Excellence

6 days ago

Guntur, Andhra Pradesh, India beBeeBrand Full time ₹ 8,00,000 - ₹ 18,00,000

The Role of a Brand Specialist

Job Summary:

A Brand Specialist is responsible for analyzing brand positioning and consumer insights, shaping and communicating the company's vision and mission, and translating brand elements into plans and go-to-market strategies.

Key Responsibilities:
  • Market Research and Analysis: Conduct thorough market research to understand consumer behavior, preferences, and trends, and use this information to inform marketing strategies.
  • Vision and Mission Development: Develop a clear understanding of the company's mission and vision, and effectively communicate it to the team and stakeholders.
  • Brand Strategy Execution: Use market insights to create effective plans and strategies that align with the brand's goals and objectives, and oversee the implementation of these plans.
  • Marketing Team Leadership: Lead a team of marketing professionals to execute brand initiatives and achieve desired results.
  • Creative Development: Foster creative ideas and concepts that motivate the target audience to take action.
  • Performance Metrics and Budgets: Define performance metrics, budget parameters, market applications, and sales estimates to measure campaign success.
  • Campaign Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns, assessing return on investment (ROI) and key performance indicators (KPIs).
  • Industry Trend Monitoring: Stay up-to-date on industry trends, competitor activities, and consumer markets.
  • Marketing Activity Management: Manage new and ongoing marketing efforts, including advertising campaigns.
  • Product Distribution and Consumer Feedback: Track product availability and consumer feedback to ensure alignment with brand goals.
  • Innovation and Growth: Create and implement innovative strategies to drive business growth.
Requirements:
  • Branding Knowledge: Strong understanding of branding principles and practices.
  • Communication and Leadership Skills: Effective communication and leadership skills.
  • Data Analysis: Ability to analyze complex data and make informed decisions.
  • Marketing Campaign Experience: Proven track record of developing and executing successful marketing campaigns.
  • Industry Awareness: Stay up-to-date on industry trends and best practices.

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