Brand Storyteller

1 week ago

Guntur, Andhra Pradesh, India beBeeContent Full time ₹ 8,00,000 - ₹ 12,00,000

About the Company:

mCaffeine is India's 1st caffeinated personal care brand with a diverse range of products for young and aspiring individuals.

We believe in confidence over skin & body biases. Redefining traditional beauty notions, we focus on inclusivity and diversity.

Our mission is to empower people through our innovative products and services.

Job Summary:

Seeking a creative Content Writer with 1–3 years of experience to join our team. This role involves crafting compelling brand stories, writing for digital platforms, and bringing fresh tones to skincare and beauty products.

Responsibilities:

  • Write engaging content for website banners, offers communication, and CRM.
  • Develop UGC video scripts, performance ad copy, and influencer briefs.
  • Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement.
  • Collaborate closely with design, marketing, and product teams to develop cohesive campaigns.
  • Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines.
  • Conduct content research and competitor analysis to optimize messaging for D2C consumers.
  • Analyze data to understand the performance of every piece of content going live.

Requirements:

  • 1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups.
  • Strong command of English language, grammar, tone, and structure.
  • Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.).
  • Experience working in a fast-paced environment.
  • Collaborative mindset and comfort in receiving and implementing feedback.

Additional Information:

This position involves close collaboration with multiple teams, ensuring seamless campaign execution.

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