Indian Market Performance Marketing Lead

1 week ago


Lucknow, Uttar Pradesh, India Origami Consulting LLC Full time

We are Origami Consulting LLC, a fast-growing company specializing in CPA (Cost-Per-Acquisition) affiliate feeds for the Indian market. We're looking for a talented and results-driven Performance Marketing Specialist to lead our traffic acquisition efforts.

About Us:

We're a forward-thinking organization with a focus on driving quality traffic and optimizing campaigns to achieve measurable results. Our team is passionate about staying ahead of the curve in performance marketing, leveraging various ad platforms, including Google Ads, Meta Ads, YouTube, and emerging Indian ad networks.

Key Responsibilities:

Our ideal candidate will have experience in developing and executing performance marketing strategies to drive high-quality traffic for CPA campaigns targeting the Indian market. They'll work closely with affiliate partners and traffic networks to identify and scale opportunities, negotiate media buys with Indian traffic sources, and analyze campaign data to provide actionable insights.

Campaign Management:

The successful candidate will set up, monitor, and optimize paid ad campaigns across multiple channels to maximize ROI, A/B test creatives, targeting, and placements to improve campaign performance, and ensure campaigns adhere to platform policies and guidelines.

Affiliate & Partner Collaboration:

We're seeking someone with strong expertise in ad platforms like Google Ads, Facebook Ads, Taboola, Outbrain, and Indian ad networks, familiarity with traffic quality metrics, fraud prevention tools, and CPA optimization techniques, as well as a data-driven mindset with advanced knowledge of analytics tools.

Market Analysis:

The right candidate will research and analyze Indian audience behavior, trends, and preferences to optimize campaign targeting, identify new ad networks, platforms, and partnerships relevant to the Indian audience, and allocate advertising budgets efficiently to meet CPA and ROI targets.

Qualifications:

We're looking for someone with at least 5 years of experience in performance marketing, media buying, or traffic acquisition for the Indian market, a proven track record of running successful CPA campaigns, and strong analytical and problem-solving abilities, excellent communication and collaboration skills, and a deep understanding of Indian audience behavior, online shopping trends, and local advertising platforms.

Estimated Salary: $80,000 - $110,000 per year, depending on experience.



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