Influencer Marketing Coordinator

1 day ago


Lucknow, Uttar Pradesh, India Barcode Entertainment : Strategic Brand Solutions Full time

Job Title: Influencer Marketing Coordinator

At Barcode Entertainment, we are seeking a skilled and driven Influencer Marketing Coordinator to join our team. As an essential member of our marketing department, you will be responsible for identifying, engaging, and managing influencers to support our campaigns.

We are looking for someone with excellent communication skills, attention to detail, and the ability to work independently in a fast-paced environment. If you have experience in influencer marketing or social media marketing, we want to hear from you

About the Role:

  • Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives.
  • Research and assess influencers' audience demographics, engagement rates, and content quality to ensure the right fit for campaigns.
  • Maintain an up-to-date database of potential influencer partners.

Campaign Execution & Management:

  • Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction.
  • Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution.
  • Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations.

Negotiation & Relationship Building:

  • Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements.
  • Build and maintain strong relationships with influencers and agencies to secure long-term partnerships.

Campaign Reporting & Analysis:

  • Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team.
  • Analyze results to optimize future influencer marketing strategies and initiatives.

Requirements:

  • 1+ year of experience in influencer marketing, social media marketing, or a related field.
  • Strong communication and negotiation skills.
  • Detail-oriented with excellent organizational and project management abilities.
  • Proficient in social media platforms (Instagram, TikTok, YouTube, etc.) and basic social media analytics tools.
  • Knowledge of influencer marketing trends and best practices.

Salary: ₹50,000 - ₹70,000 per month



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