Digital Marketing Specialist

1 week ago

Lucknow, Uttar Pradesh, India Propques Services Pvt Ltd Full time
Job Opportunity at Propques Services Pvt Ltd

We are seeking a highly motivated and creative Digital Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing, a deep understanding of the co-working industry, and the ability to create and execute effective marketing campaigns.

Key Responsibilities:

  • Strategy Development:
    • Develop and implement a comprehensive digital marketing strategy to increase brand awareness and attract new members.
    • Identify and target key audience segments, including freelancers, startups, remote teams, and small businesses.
  • Content Creation:
    • Create, curate, and manage engaging content for our website, blog, social media, email newsletters, and other digital platforms.
    • Develop and execute content marketing campaigns, including blogs, videos, and infographics, that showcase the benefits of our co-working spaces.
  • Social Media Management:
    • Manage and grow our social media presence across platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube.
    • Create and schedule posts, engage with followers, and monitor social media trends to enhance our online presence.
  • SEO & SEM:
    • Optimize website content for search engines to improve organic search rankings.
    • Plan and execute paid search campaigns (Google Ads) to drive targeted traffic to our website and landing pages.
  • Analytics & Reporting:
    • Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other tracking software.
    • Provide regular reports and insights to the management team on campaign effectiveness, ROI, and areas for improvement.
  • Email Marketing:
    • Develop and manage email marketing campaigns, including newsletters, promotional offers, and member communications.
    • Build and segment email lists to ensure personalized and relevant communication with our audience.
  • Event Promotion:
    • Collaborate with the events team to promote workshops, networking events, and other activities hosted at our co-working space.
    • Leverage digital channels to maximize event attendance and engagement.
  • Collaboration & Partnerships:
    • Work closely with the sales and community management teams to align marketing efforts with business goals.
    • Identify and establish partnerships with local businesses, influencers, and media to amplify our brand reach.
What You Need to Succeed

To excel in this role, you should have a Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software is essential.

You should also possess a strong understanding of SEO, SEM, content marketing, and social media strategies, along with excellent written and verbal communication skills. A creative thinker with the ability to generate innovative ideas and solutions, strong analytical skills with a data-driven mindset, and the ability to work independently and manage multiple projects simultaneously are also crucial.

Why Choose Us

At Propques Services Pvt Ltd, we offer a competitive salary and benefits package, along with the opportunity to work in a vibrant, collaborative environment and make a significant impact on the growth of a dynamic co-working space.

The estimated salary for this position is approximately $55,000 per annum, depending on location and experience.

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