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Digital Marketing Specialist
2 weeks ago
Job Opportunity:
">- This role is ideal for a highly motivated individual who has a passion for digital marketing and enjoys working with data to drive campaign success.
We are seeking a performance marketing professional to join our team. The successful candidate will be responsible for planning, executing, and optimizing paid campaigns on Meta (Facebook & Instagram) to drive awareness, conversions, and growth for our brand.
- Key Responsibilities:
- Plan, execute, and manage performance marketing campaigns on Meta (Facebook, Instagram).
- Drive key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
- Continuously analyze campaign data, optimize targeting, creatives, placements, and bidding strategies.
- Track daily spends and campaign efficiency against KPIs.
- Stay updated on platform changes, trends, and competitor strategies.
- Share insights and reports with the marketing team to inform future campaigns.
- Requirements:
- Candidate with strong interest in digital marketing OR candidates with up to 3 years of experience.
- Analytical mindset with comfort in working with data, numbers, and reports.
- Strong communication and collaboration skills.
- Passion for consumer brands and e-commerce marketing is a plus.
A Collaborative Work Environment:
- You'll get direct reporting to the brand and marketing team with strong learning opportunities.
- Opportunity to work on campaigns that directly impact growth and brand visibility.
