
Digital Marketing Executive
6 hours ago
We are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for planning and executing campaigns across various digital platforms.
Job Responsibilities:
- Develop and manage paid advertising campaigns on Google Ads and Facebook Ads.
- Design and implement affiliate marketing programs to drive sales and lead generation.
- Build and maintain strong relationships with affiliates and partners.
- Optimize campaigns for maximum ROI, focusing on metrics such as CPA, CPC, CTR, ROAS, and conversions.
- Conduct A/B testing to improve ad creative, copy, and landing pages.
- Monitor campaign performance, analyze data, and provide actionable insights to stakeholders.
Required Skills & Qualifications:
- 2-4 years of experience in digital marketing, preferably in media buying or PPC campaigns.
- Hands-on experience with Google Ads Manager and Meta Ads Manager is required.
- Strong analytical skills and knowledge of tracking platforms and payout models (CPA, CPL, CPS, CPM).
- Proficiency in Google Analytics, Tag Manager, and Pixel tracking is essential.
- Excellent communication and project management skills are necessary to collaborate with cross-functional teams.
Benefits:
- Competitive salary with performance-based incentives.
- Opportunities for growth and professional development.
- A collaborative and dynamic work environment.
About Us:
Our mission is to empower businesses through innovative digital marketing solutions. We value collaboration, creativity, and passion in achieving success.
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