Digital Marketing Executive

7 hours ago

Aurangabad, Maharashtra, India beBeeInnovation Full time ₹ 40,00,000 - ₹ 50,00,000
Job Title: Digital Marketing Specialist

This is a senior-level role that oversees the social media marketing mandate, including Go-To-Market strategy and influencer campaign management.

  • Briefing and working with agency partners to align, develop, and ensure deliverables are completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations, including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing, and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Informing and sometimes implementing paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
Requirements:
  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.
  • Good working relationships with influencer agencies, talent management agencies, and content creators.
Preferred Qualifications:
  • BA/BS degree or equivalent experience.
  • Minimum 6-9 years of relevant experience in social media marketing and influencer marketing across agencies or client-side.
  • Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting-edge social and marketing work in the market.
  • Proficiency in project management and marketing execution across channels and markets.
  • Good record of creativity and data-driven optimization, especially in social media marketing.
  • Ability to work on multiple projects simultaneously in a fast-paced dynamic environment, handle complex budgets, and multiple campaigns.
  • Excellent written and verbal communication skills.
  • Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
  • Experience in social analytics, knowledge of social media monitoring and listening tools.
  • Strong strategic thinking and comfortable with data-backed decision-making.
Our Core Values:
  • Ambition: You look for opportunities to deliver greater value to those around you.
  • Imagination: You identify a range of solutions to problems.
  • Inclusion: Be actively pro-inclusive and anti-racist across our community, clients, and creations.
  • Inspiration: You lead by example and encourage others to do the same.
  • Learning: You have excellent listening skills that help you learn from our clients and those around you.
  • Results: You accept responsibility for your actions.

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