Digital Healthcare Marketing Specialist

18 hours ago


Aurangabad, Maharashtra, India beBeeDigitalHealthcareMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Title: Digital Healthcare Marketing Specialist

Role Summary

We are seeking a skilled Digital Healthcare Marketing Specialist to join our team. In this role, you will be responsible for planning, managing, and optimizing paid campaigns across various platforms, including Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.

Main Responsibilities
  • Plan and manage paid campaigns to drive patient leads, appointments, and brand visibility for healthcare services.
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance, preparing weekly/monthly reports on metrics such as CTR, CPL, ROAS, and Patient Acquisition Cost.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
Requirements
  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2-5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey and compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.


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