Digital Marketing Specialist

4 hours ago

Aurangabad, Maharashtra, India Root Cure Pvt. Ltd. Full time ₹ 2,00,000 - ₹ 6,00,000 per year

A Digital Marketing Executive develops and implements digital marketing strategies to enhance online presence, drive traffic, generate leads, and boost conversions for a company or brand.

Key Responsibilities:1. Strategy Development:

  • Create and execute digital marketing plans across channels like social media, email, SEO, PPC.

  • Align digital strategies with business objectives.

  • Channel Management:

  • Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter).

  • Handle email marketing campaigns.

  • Work on SEO/SEM strategies for website visibility.

  • Content & Creatives:

  • Develop digital content (blogs, posts, videos) aligning with brand voice.

  • Collaborate on creative assets for campaigns.

  • Performance Analysis:

  • Track digital campaign performance using analytics tools (Google Analytics).

  • Report on KPIs like traffic, engagement, conversions, ROI.

  • Lead Generation & Conversion:

  • Implement tactics for lead generation and conversion optimization.

  • Collaboration:

  • Work with teams like sales, content, design for cohesive digital efforts.

Skills Required:

  1. Digital Marketing Knowledge:

  2. Proficiency in digital channels (social media, email, SEO/PPC).

  3. Understanding of analytics tools.

  4. Content Creation:

  5. Ability to create engaging digital content.

  6. Analytical Skills:

  7. Comfort with data analysis, interpreting metrics.

  8. Communication:

  9. Good communication for collaboration and reporting.

  10. Tools:

  11. Familiarity with tools like Google Analytics, Ads, social media management tools.

Desired Attributes:1. Adaptability: Adapt to changing digital trends, platforms.

  1. Creativity: Bring creative ideas for digital engagement.

  2. Results-Oriented: Focus on driving results like leads, conversions.

  3. Tech-Savvy: Comfortable with digital tools, technologies.

What They Do:- Plan and execute campaigns across digital channels.

  • Analyze performance, tweak strategies for better outcomes.

  • Contribute to brand's online growth.

Digital Marketing Areas:

  1. SEO (Search Engine Optimization): Improve website visibility.

  2. Social Media Marketing: Engage audiences on platforms.

  3. Email Marketing: Drive engagement via emails.

  4. PPC (Pay-Per-Click): Paid advertising like Google Ads.

  5. Content Marketing: Valuable content for audience engagement.

Job Type: Full-time

Work Location: In person

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