SEO Associate – Backlink Strategy
1 week ago
About the Role
We're seeking motivated and analytical SEO professionals to strengthen our off-page optimization efforts. As an SEO Off-Page Specialist, you'll focus on developing and executing link-building strategies that boost our website's authority, improve rankings, and drive organic growth.
Key Responsibilities
- Plan and implement effective link-building and off-page SEO strategies.
- Conduct outreach to secure high-quality backlinks from relevant and authoritative websites.
- Analyze competitors' backlink profiles and identify potential link-building opportunities.
- Manage guest posting, blogger collaborations, content submissions, and niche edits.
- Regularly track backlink growth, quality, and performance through SEO tools.
- Maintain compliance with Google's SEO best practices and ethical link-building standards.
- Collaborate with content and on-page SEO teams to align overall SEO strategies.
Required Skills
- Strong understanding of link-building and off-page SEO fundamentals.
- Hands-on experience with tools like
Ahrefs, SEMrush, Moz, Majestic,
and
Google Search Console. - Knowledge of
anchor text optimization, link relevancy,
and
domain metrics
(DA, DR, spam score, etc.). - Excellent written and verbal communication for outreach and relationship management.
- Analytical mindset with attention to detail and ability to manage multiple link-building campaigns.
Qualifications
- Bachelor's degree in Marketing, IT, Communications, or related field.
- Certification in SEO (preferred).
- Passion for digital marketing and eagerness to learn in a fast-paced environment.
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