
Digital Marketing Specialist
24 hours ago
About this role
We are looking for a skilled Digital Marketing Specialist to join our team. As part of this, you will be responsible for end-to-end management of multiple client accounts, driving performance through strategic campaign optimization while building strong client relationships.
Key responsibilities
- Manage 5-7 paid media client accounts, communicating effectively with clients
- Ideate, manage and optimize e-commerce digital marketing campaigns across multiple platforms (Google, Meta, TikTok, Amazon) to drive traffic, engagement, sales, and ROAS
- Develop effective audience targeting strategies within platform limitations
- Strategically manage client budgets and align marketing efforts with product launches, promotions, and seasonal campaigns
- Demonstrate a deep understanding of clients' business positioning and provide creative recommendations aligned with industry best practices
- Maintain, troubleshoot, and analyze data insights (CPC, CTR, CPA, ROAS, LTV, conversion rate) to ensure campaigns meet or exceed targets
- Build insightful reports with actionable insights for clients
Requirements
- 4+ years experience managing monthly budgets of $50K+
- Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Amazon Advertising)
- Understanding of feed management and e-commerce consumer behaviour
- Experience with Google Analytics and Tag Manager, including troubleshooting
- Familiarity with project management tools (e.g., ClickUp, Asana, Basecamp)
Benefits
- Freedom to work remotely
- 28 days of annual leave (including your local public holidays)
- Health and well-being allowance
- Annual learning and development allowance
- Remote work setup allowance
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