Enhancing Customer Engagement through Data-Driven Strategies

1 day ago


Kozhikode Calicut Thiruvananthapuram Trivandrum, India beBeeCustomerRelationship Full time ₹ 6,00,000 - ₹ 8,00,000

Job Title: Customer Relationship Management Specialist

Key Responsibilities:
  • Maintain and optimize the Lead Squared CRM system, ensuring data accuracy and regular updates to enhance customer experiences.
  • Develop and refine CRM workflows, scripts, and automation to streamline interactions and improve overall performance.
  • Utilize Advanced Excel tools (e.g., pivot tables, macros) to manage and analyze large datasets, identifying trends and insights to inform business decisions.
  • Collaborate with cross-functional teams (sales, academic, and support) to develop strategic initiatives that drive customer engagement and retention.
  • Address and troubleshoot CRM issues; provide expert guidance on system-related queries and resolve technical problems efficiently.
  • Monitor CRM performance and customer service KPIs, generating actionable insights to suggest improvements and enhance the customer experience.
  • Train users on new CRM features and best practices, ensuring seamless adoption and maximizing the system's potential.
  • Lead initiatives for data clean-up, segmentation, and customer retention strategies, leveraging data analysis and business acumen to drive growth and success.
Required Skills and Qualifications:
  • A bachelor's degree in any discipline is preferred, though the specific educational background is not specified.
  • Preferred backgrounds include Business Administration, Information Systems, Computer Applications, or related fields, considering the technical and operational nature of the role.


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