Elevate User Engagement as a Marketing Retention Expert

1 week ago

Bengaluru, Karnataka, India beBeeRetention Full time ₹ 1,50,000 - ₹ 28,00,000
Marketing Retention Manager Role

Job Description:

We are seeking a skilled Marketing Retention Manager to join our team. As a key member of the marketing department, you will be responsible for developing and executing nurturing campaigns to retain existing users and attract new ones.

Key Responsibilities:

  • Develop and optimize nurturing campaigns through CRM channels like in-app merchandising, push notifications, email, WhatsApp, SMS, and website.
  • Build and execute user journeys for user-driven actions and user profiles.
  • Collaborate with the creative and marketing team to build assets and content for lead nurturing across different channels.
  • Implement in-app campaigns and share insights and data for improving those campaigns on a daily basis.

Qualifications:

  1. 2-6 years of experience in lead nurturing campaigns through CRM tools preferably Clevertap.
  2. Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages.
  3. In-depth understanding of using new and existing features on Clevertap.
  4. Go-getter attitude to own leveraging content for the program across channels.
  5. Ability to work in close coordination with senior management on critical time-sensitive business initiatives.
  6. Market intelligence around best practices and current trends.
  7. Excellent communication and presentation skills.

What We Offer:

A dynamic and challenging work environment that fosters growth and development. The opportunity to work with a talented team and contribute to the success of our organization.

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