Senior User Engagement Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,80,00,000

About Us

We are on a mission to build the world's largest audio streaming platform using AI technology. With over 100 billion minutes streamed annually and an average of 120 minutes of daily listening time, our rapidly growing platform is redefining how stories are created and consumed.

Our unique approach sets us apart from others in the industry. We leverage cutting-edge generative AI to power every aspect of our ecosystem, from content creation to marketing and distribution. Our proprietary AI platforms have already powered 10% of US revenue and are expanding into new storytelling formats like comics and web novels.

About the Role

As a key member of our team, you will own the strategy and execution of targeted campaigns to influence user behavior across the customer journey. Your goal will be to keep users engaged from their first story to their hundredth by designing lifecycle communication strategies that nurture users throughout their journey.

Responsibilities:

  • Design and implement communication strategies to engage users at each stage of their journey.
  • Manage various channels such as push notifications, in-app messages, email, SMS, and others to deliver relevant messages to users.
  • Monitor funnel metrics, identify drop-offs, and iterate campaigns to improve performance.
  • Use user data to craft hyper-relevant messaging that resonates with users.
  • Partner with cross-functional teams to align communication strategies with business priorities and product features.
  • Continuously test creative formats, messaging, timing, and delivery channels to maximize engagement.

Requirements:

  • 2-3 years of experience in CLM/CRM marketing for consumer-facing products.
  • Strong hands-on experience with campaign setup, automation, and analytics tools.
  • Ability to translate business goals into structured lifecycle strategies.
  • Understanding of segmentation logic, event-based triggers, and cohort analysis.
  • Proficiency in campaign reporting, funnel analysis, and retention metrics.
  • Creative thinker who can balance data insights with storytelling to create compelling user journeys.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.

What You'll Bring:

As a seasoned marketer, you will bring a unique blend of creativity, analytical skills, and technical expertise to drive user engagement and growth. Your passion for storytelling and ability to craft compelling user experiences will make you a valuable asset to our team.

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