Digital Marketing Specialist for Cloud SaaS Products
4 days ago
In a fast-paced and rapidly evolving tech landscape, our company RoboMQ is at the forefront of innovation. As a leading API and data integration provider, we empower enterprises to automate critical business processes, reduce costs, and enhance customer experiences.
We are seeking a highly skilled Digital Marketing Specialist to join our team and drive growth through effective content creation, lead generation, and digital marketing campaigns. With a strong focus on inbound marketing, this individual will be responsible for crafting compelling stories, developing engaging content, and fostering strong relationships with our target audience.
About Us
Rajasthan headquartered RoboMQ offers Hire2Retire, a cutting-edge SaaS product that streamlines employee lifecycle management from HR systems to Active Directory, Azure AD, and Google Directory. By automating 90% of sysadmin work, our solution ensures seamless transitions, enhanced security, and compliance while providing an exceptional 'First Day at Work' experience for employees.
Our dynamic and innovative environment fosters curiosity, learning, and accelerated growth. If you're passionate about digital marketing, technology, and creative storytelling, we invite you to explore this exciting opportunity.
Job Description
As a key member of our marketing team, you will be responsible for:
* Crafting complex technology use cases into concise and coherent text for various channels, including web, social media, and white papers
* Developing and managing inbound marketing campaigns to drive engagement and conversions
* Collaborating with our product team to ensure marketing messaging aligns with the product roadmap
* Managing leads, prospects, and sales activity on marketing tools and CRM platforms
Key Responsibilities
This role involves:
* Creating high-quality content, including web pages, white papers, AD copy, blog posts, images, technical product documentation, videos, and other multimedia
* Designing UX and visual elements in collaboration with our technical teams
* Partnering with cloud marketplaces, reseller channels, and OEM partnerships to drive growth and revenue
* Analyzing campaign performance using Web analytics tools like Google Analytics
Requirements
To succeed in this role, you will need:
* Strong English language skills in verbal and written communication
* Prior experience in content marketing, content writing, and lead generation for software companies
* Ability to plan and monitor ongoing company presence on social media (Twitter, Facebook, etc.)
* Experience in launching optimized online adverts through Google AdWords, Facebook, etc., to increase brand awareness
* Knowledge of SEO efforts, including keyword optimization, image optimization, etc.
* Familiarity with Adobe Creative Cloud and other design and media tools
Benefits
At RoboMQ, you'll enjoy:
* Competitive salary: ₹8,00,000 - ₹12,00,000 per annum (depending on experience)
* Opportunity to work in a fast-growing, award-winning SaaS company
* Results-oriented culture with accelerated growth opportunities for high performers
* Open and comfortable work environment for you to thrive
Work Environment
We offer a vibrant and collaborative work environment that encourages creativity, innovation, and teamwork. If you're looking for a challenging and rewarding career in digital marketing, apply now to join our team.
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