Rides and Events Coordinator

1 month ago


Pune, Maharashtra, India Royal Enfield Full time

Job Title: Rides and Events Coordinator

Job Summary:

We are seeking a highly motivated and experienced Rides and Events Coordinator to join our team at Royal Enfield. The successful candidate will be responsible for contributing to the rides and events in the "ride out" and "ride-more" (branded) category, conceptualizing and planning new rides and events, and ensuring the delivery of superlative experiences to our customers.

Key Responsibilities:

  • Contribute to the existing "ride out" and "ride-more" (branded) events/Regional rides as per the OTIF (On Time In Full) measures
  • Conceptualize and design new rides and events for ride out and ride more (branded events), deploy the pilot and convert the initiative into an SOP (Standard Operating Procedure) for ongoing implementation
  • Define the proof of concept for ride, ride more and ride-pure activities and events and create the SOPs and guidelines; review and update these SOPs at regular intervals to ensure relevance
  • Create briefs for all the events including the nature of ride, plan, target group, timelines and other details required for execution
  • Provide the brief for the event to the content and digital teams across the all the three phase i.e. pre-ride, rides for ensuring master creative design while seeking inputs from all relevant stakeholders
  • Partner with various teams for ensuring OTIF (On Time In Full) creation and dissemination of content
  • Prepare the revenue expenditure for the ride/event including a detailed recce, estimate supported by quotations and pre-bookings are healthy practices for further approvals
  • Ensure landing of SOPs to the user groups/stakeholders and ensure implementation in line with the guidelines and norms
  • Review the effectiveness of various ride more and ride pure events and ensure continuous improvement to provide a better experience to the riders
  • Provide inputs to Head R&C (Rides & Community) for budget creation and track the budget on an ongoing basis for various events basis 4QP and highlight any
  • Work with the PR (Public Relations) team to create and disseminate content for Rides to R&C Activation leads/dealers to promote Rides and expand the riding community


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