Performance Marketing Lead

6 hours ago


Bengaluru, Karnataka, India Rotimatic Full time

About Us: Rotimatic is a leading innovator in the kitchen robotics industry, driven by a passion for developing cutting-edge products that make a meaningful impact on consumers' lives. As a Growth Marketing Specialist, you will play a critical role in driving customer acquisition, engagement, and revenue growth through data-driven marketing campaigns.

Job Description: We are seeking an experienced Growth Marketing Specialist to lead our multi-channel marketing strategies across digital channels. The ideal candidate will be responsible for executing and optimizing campaigns, leveraging analytics to ensure efficiency and maximizing ROI. You will drive customer acquisition, engagement, and retention through data-driven marketing strategies, focusing on scalability and ROI.

Your Key Responsibilities:

  • Develop and execute multi-channel marketing strategies across digital channels.
  • Drive customer acquisition, engagement, and retention through data-driven marketing strategies.
  • Collaborate with cross-functional teams to craft and execute campaigns that amplify brand visibility, optimize conversion rates, and ensure a seamless customer journey.
  • Own end-to-end execution, measurement, reporting, and optimization of paid campaigns.
  • Provide recommendations around campaign structuring, targeting across Search, Display, Remarketing, Email Marketing, and Revenue Programs in accordance with revenue goals.
  • Work with teams to build and optimize landing pages.
  • Improve quality score of ads on Google and optimize campaign structure.
  • Run A/B tests across Paid Search Campaigns, Email Campaigns, Landing Pages.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Stay up-to-date with the latest industry trends and developments.

Your Competencies, Skills, and Qualifications:

  • You have a Graduate/Postgraduate degree or higher.
  • You have minimum of 3+ years of experience, and 2+ years in driving Growth Marketing campaigns in Consumer-based/D2C company through Brand and Agency.
  • You have managed previously marketing monthly spends of around ₹10 lakh or more in the Growth Marketing for a D2C brand with the company turnover being ₹100 Cr+
  • You are certified on the Google Advertiser Ecosystem (Analytics, Adwords, Display).
  • You are highly analytical and can analyze data to identify trends and opportunities.
  • You are very hands-on and lead from the front to get it done.
  • You have high amount of hustle and ability to discover opportunity/arbitrage.
  • You are a people's person and can effectively lead teams and play well with peers.
  • You can effectively communicate across audiences and in written & oral.
  • You are detail-oriented and care about the little things.

Salary: ₹25,00,000 per annum.

About the Role: As a Growth Marketing Specialist at Rotimatic, you will be responsible for driving customer acquisition, engagement, and revenue growth through data-driven marketing campaigns. You will work closely with cross-functional teams to craft and execute campaigns that amplify brand visibility, optimize conversion rates, and ensure a seamless customer journey.

Our Culture: We are a dynamic and innovative company that values teamwork, creativity, and continuous learning. We offer a competitive salary, bonus structure, and a comprehensive benefits package, including medical insurance, retirement savings, and employee stock options.



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