Digital Marketing Performance Lead
23 hours ago
About Furlenco
We are a pioneering furniture rental company revolutionizing the way urban Indians live better today in their homes. Our mission is to provide award-winning furniture and home decor, along with access to rent, buy, sell, and buy back options. Our team of experts designs our furniture in-house, ensuring it meets the highest standards.
Job Overview
We are seeking an experienced Digital Marketing Performance Lead to manage our performance marketing channels and drive business growth. This role requires strong analytical skills, proficiency in data analysis tools, and expertise in digital marketing platforms such as Google Ads and Meta Ads.
Key Responsibilities:
- Develop and execute performance marketing strategies to achieve business goals, including managing paid marketing campaigns on multiple platforms.
- Define key performance indicators (KPIs) and set performance targets for marketing campaigns, ensuring alignment with overall marketing objectives and brand guidelines.
- Optimize campaign performance through continuous testing and optimization, leveraging A/B testing, audience segmentation, and data-driven insights.
- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
- Collaborate with cross-functional teams to ensure cohesive campaign execution, including creative and content teams.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, conducting competitive analysis to identify opportunities and threats in the market.
Requirements and Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of performance or digital marketing experience, with a proven track record of managing and optimizing campaigns on Google Ads and other digital platforms.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel/Google Sheets.
- Excellent understanding of SEO & ASO best practices, including keyword research, on-page optimization, link building, and technical SEO.
- Strong communication and collaboration skills, with experience working with cross-functional teams.
Benefits and Perks:
- Industry-competitive salary package with benefits.
- Exposure to working with top talent in the industry.
- Comprehensive insurance cover for you and your family.
- A positive work atmosphere that fosters collaboration and holistic development.
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