Performance Marketing Lead

2 weeks ago


Bengaluru, Karnataka, India PlayShifu Full time

About the Role

We are seeking an experienced Senior Manager to lead our performance marketing efforts and develop a comprehensive SEO strategy. As a key member of our marketing team, you will be responsible for driving business growth through data-driven decision making and innovative campaign designs.

Job Description

  • Set the vision and roadmap for performance marketing and SEO initiatives across multiple global markets.
  • Lead the end-to-end management of paid media campaigns, including channel strategy, audience targeting, bidding, ad placement, and creative testing.
  • Craft and execute a robust SEO strategy covering on-page and technical SEO, with a focus on keyword research, meta-tagging, structured data, and page performance optimization.

Requirements

  • Masters degree in Marketing, Business, Data Analytics, or a related field.
  • At least 5 years of experience in performance marketing and SEO, with a proven track record of driving business growth.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make strategic recommendations.

Benefits

A competitive salary of $130,000 - $160,000 per year, depending on experience, plus benefits and bonuses.



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