Digital Marketing Performance Lead

1 week ago


Bengaluru, Karnataka, India Lo Foods Full time

About the Role

We are seeking a highly skilled Digital Marketing Performance Lead to join our team at Lo Foods. As a key member of our marketing department, you will be responsible for developing and executing multi-channel performance marketing campaigns to drive customer acquisition, engagement, and revenue growth.

Key Responsibilities

  • Develop and execute campaign strategies across eCommerce, quick commerce, and Brand-owned D2C platforms.
  • Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
  • Utilize A/B testing and conversion rate optimization (CRO) techniques to enhance campaign performance and ROI.
  • Work closely with the analytics team to track key performance metrics and report on campaign effectiveness.

Requirements

  • Proven experience (4–5 years) in digital marketing for D2C Brands across eCommerce, Quick Commerce, Meta & Google.
  • In-depth knowledge of Amazon AMS & Quick Commerce Advertisement consoles and its optimization hacks.
  • Experience in A/B testing, CRO, and campaign data analysis.
  • Ability to manage and optimize paid digital advertising campaigns across platforms like Google Ads and Facebook Ads.
  • Strong analytical skills to interpret campaign data and translate it into actionable strategies.
  • Experience in the FMCG (food industry) sector is highly desirable.

What We Offer

We offer a competitive salary package of approximately $120,000 per annum, a flexible work environment, and numerous opportunities for professional growth. Our company culture values diversity, inclusivity, and employee well-being.

About Us

Lo Foods is a purpose-driven brand dedicated to providing low-carb functional foods to 100 million Indians by 2030. We harness the power of food to improve and manage specific health conditions. Our three brands support this mission: Keto Smart, Protein Chef, and DiabeSmart.



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