Digital Performance Lead
1 day ago
Estimated salary: $150,000 - $170,000 per year.
About PlayShifuAt PlayShifu, we're building a marketing powerhouse that values collaborative problem-solving and continuous experimentation. Our high-energy marketing team drives innovation and growth through data-driven decision making and creative thinking.
About the RoleWe're seeking a Digital Performance Lead to oversee our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing a robust SEO strategy covering on-page and technical SEO.
- Develop and Implement SEO Strategy: Craft and execute a robust SEO strategy covering on-page and technical SEO, with a focus on keyword research, meta-tagging, structured data, and page performance optimization.
- Technical SEO & Performance Enhancements: Ensure SEO best practices are embedded in our Next.js and Node.js framework, focusing on server-side rendering, dynamic content, and URL optimization.
The ideal candidate will have a strong understanding of performance marketing and SEO principles, as well as experience working with Next.js and Node.js websites. They will also possess excellent analytical and problem-solving skills, with the ability to work collaboratively with cross-functional teams.
Required Skills and QualificationsWe are looking for a highly skilled and experienced individual with a Master's degree in Marketing, Business, Data Analytics, or a related field. The ideal candidate will have:
- Technical Expertise in Performance Marketing: Proven proficiency in managing and optimizing campaigns across Meta, Google, and other key channels.
- SEO Knowledge with Next.js and Node.js: Practical experience in SEO best practices for Next.js and Node.js websites.
- Creative CRO Approaches: Expertise in driving innovative CRO solutions, including new ad formats, landing page optimizations, and keyword strategies.
We offer a competitive salary, excellent benefits, and opportunities for professional growth and development.
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