Senior Performance Marketing Lead
2 days ago
We are seeking a seasoned Marketing Professional with a deep understanding of the SaaS landscape, particularly within the US market.
The ideal candidate will have extensive experience in ABM campaigns, coupled with proficiency in leveraging platforms such as Ads, Google Ads, and other ABM tools.
About Plivo:
At Plivo, we empower businesses to connect, engage and interact with their customers with confidence. Our mission is to simplify business communications. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.
Job Description:This role involves developing and executing performance marketing strategies tailored to drive user acquisition, engagement, and retention. The successful candidate will oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments.
Responsibilities:- Develop and execute performance marketing strategies.
- Oversee and optimize ABM campaigns.
- Manage and allocate budgets effectively.
- Collaborate closely with the sales and product teams.
- Analyze campaign performance metrics and provide actionable insights.
- Bachelor's degree
- Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry.
- 3+ years of hands-on experience managing marketing initiatives targeting the US market.
- Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years.
- Expertise in Ads, Google Ads, and proficiency in other ABM tools.
- Strong analytical skills with knowledge in GA4 and Lookerstudio.
- Understanding SEO best practices is a plus.
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