Senior Performance Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India Ctruh Full time

Job Overview

Ctruh Technologies is a pioneer in 3D development services, collaborating with global clients to create next-gen digital solutions. Our team is passionate about pushing boundaries in the digital and visual experience realms.

About the Role

We are seeking a highly skilled and data-driven Senior Performance Marketing Specialist to lead our performance marketing efforts and help scale our brand. As a key member of our marketing team, you will be responsible for developing, implementing, and optimizing our PPC campaigns across various digital channels.

Key Responsibilities

  • Campaign Strategy & Execution: Plan, execute, and manage PPC campaigns across channels (Google Ads, Meta Ads, LinkedIn, etc.) to drive targeted traffic and conversions.
  • Performance Optimization: Monitor, analyze, and optimize campaigns to ensure KPIs and ROAS targets are met. Conduct A/B testing to improve ad performance.
  • Keyword & Audience Research: Identify target keywords, audiences, and demographic segments to maximize campaign reach and efficiency.
  • Budget Management: Manage the budget for all paid campaigns, ensuring cost-effective spending while maximizing results.
  • Analytics & Reporting: Regularly provide performance reports, insights, and recommendations for continuous improvement. Use data-driven decision-making to refine strategies.
  • Collaborative Work: Work closely with the content, design, and product teams to align campaign goals with broader marketing objectives.
  • Trend Monitoring: Stay updated on the latest PPC and digital advertising trends and best practices.

Requirements

  • Experience: 4 or 4+ years of experience in digital marketing, specifically in PPC and performance marketing.
  • Technical Skills: Proficiency with Google Ads, SEO, Meta Ads, LinkedIn Ads, and other PPC platforms. Experience with analytics tools such as Google Analytics, and proficiency with A/B testing.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Communication: Excellent verbal and written communication skills with a keen eye for detail.
  • Education: Bachelor's degree in Marketing, Business, or a related field.

What We Offer

  • Competitive base salary ₹1,200,000 per annum with performance-based bonuses.
  • Comprehensive health insurance package.
  • Retirement savings plan with company match.
  • Flexible working hours.
  • Professional development opportunities and career advancement.
  • Collaborative and inclusive work environment with team-building activities.


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