Senior Performance Marketing Specialist
2 weeks ago
Job Overview
Ctruh Technologies is a pioneer in 3D development services, collaborating with global clients to create next-gen digital solutions. Our team is passionate about pushing boundaries in the digital and visual experience realms.
About the Role
We are seeking a highly skilled and data-driven Senior Performance Marketing Specialist to lead our performance marketing efforts and help scale our brand. As a key member of our marketing team, you will be responsible for developing, implementing, and optimizing our PPC campaigns across various digital channels.
Key Responsibilities
- Campaign Strategy & Execution: Plan, execute, and manage PPC campaigns across channels (Google Ads, Meta Ads, LinkedIn, etc.) to drive targeted traffic and conversions.
- Performance Optimization: Monitor, analyze, and optimize campaigns to ensure KPIs and ROAS targets are met. Conduct A/B testing to improve ad performance.
- Keyword & Audience Research: Identify target keywords, audiences, and demographic segments to maximize campaign reach and efficiency.
- Budget Management: Manage the budget for all paid campaigns, ensuring cost-effective spending while maximizing results.
- Analytics & Reporting: Regularly provide performance reports, insights, and recommendations for continuous improvement. Use data-driven decision-making to refine strategies.
- Collaborative Work: Work closely with the content, design, and product teams to align campaign goals with broader marketing objectives.
- Trend Monitoring: Stay updated on the latest PPC and digital advertising trends and best practices.
Requirements
- Experience: 4 or 4+ years of experience in digital marketing, specifically in PPC and performance marketing.
- Technical Skills: Proficiency with Google Ads, SEO, Meta Ads, LinkedIn Ads, and other PPC platforms. Experience with analytics tools such as Google Analytics, and proficiency with A/B testing.
- Analytical Mindset: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Communication: Excellent verbal and written communication skills with a keen eye for detail.
- Education: Bachelor's degree in Marketing, Business, or a related field.
What We Offer
- Competitive base salary ₹1,200,000 per annum with performance-based bonuses.
- Comprehensive health insurance package.
- Retirement savings plan with company match.
- Flexible working hours.
- Professional development opportunities and career advancement.
- Collaborative and inclusive work environment with team-building activities.
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