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Job Description

The CRM Manager oversees and optimizes the LeadSquared CRM system to drive customer engagement, retention, and revenue growth. Acting as a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

Key responsibilities include CRM platform management and optimization, data integrity and CRM hygiene, lead management and automation, cross-functional coordination, training and support, reporting and analytics, customer journey strategy, and compliance and security.

Required Skills and Qualifications
  • Bachelor's degree in marketing, business, IT, or related field.
  • 2-4+ years of experience managing CRMs or sales operations; experience with LeadSquared is an advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.