Influencer Marketing Content Specialist

2 days ago


Tiruchi, Tamil Nadu, India beBeeCopywriter Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Content Strategist

About the Role:

We are seeking an accomplished Copywriter to craft compelling copy for influencer campaigns, branded content, and creator collaborations that resonate with audiences across social media platforms.

  • Write engaging platform-specific copy for influencer campaigns (Instagram, YouTube, TikTok, etc.)
  • Create campaign messaging, taglines, scripts, captions, and briefs tailored to brand and influencer tone
  • Collaborate with the influencer management team to develop creative directions and campaign ideas
  • Evaluate and refine influencer submissions for clarity, tone, and brand alignment
  • Stay informed on digital content trends, social media language, and creator culture
Key Responsibilities:

The successful candidate will be responsible for

  1. Developing campaign messaging, taglines, and scripts tailored to brand and influencer tone
  2. Crafting engaging platform-specific copy for influencer campaigns
  3. Collaborating with the influencer management team to develop creative directions and campaign ideas
  4. Evaluating and refining influencer submissions for clarity, tone, and brand alignment
Requirements:

To be considered for this role, candidates must have:

  • 1-1.5 years of experience in copywriting, preferably in influencer marketing, digital, or social media content
  • A strong command of English (and additional languages a plus)
  • The ability to adapt writing style to match different influencer voices and brand tones
  • Creative thinking skills with sharp storytelling abilities
  • Comfort working under tight timelines and multiple campaigns
  • A collaborative mindset to work with creative, brand solutions, and influencer management teams
Good to Have:

The following skills would be beneficial:

  • Experience writing short-form social-first content (memes, reels, shorts)
  • Knowledge of the influencer/creator ecosystem
  • Understanding of SEO and digital content trends


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