
Social Media Influencer Campaign Manager
5 days ago
Job Opportunity:
We are seeking a seasoned Marketing Specialist to lead our Influencer Marketing initiatives. The ideal candidate will have up to 3 years of experience in influencer marketing and a passion for developing and executing campaigns that drive brand awareness and engagement.
Key Responsibilities:
- Design, manage, and execute influencer marketing strategies across various social media platforms.
- Build and maintain a diverse network of influencers to align with our target audience and values.
- Collaborate with the marketing team to develop influencer marketing plans that support product launches and brand awareness initiatives.
- Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
- Monitor and analyze campaign performance using analytics tools and provide insights to optimize future campaigns.
- Stay up-to-date with the latest influencer marketing trends and emerging influencers to ensure we are always ahead of the curve.
- Work closely with influencers to ensure content aligns with our brand messaging and aesthetics while allowing creative freedom to resonate with their audience.
- Manage influencer marketing budgets and report on ROI to stakeholders.
Required Skills & Qualifications:
- Strong existing database of influencers across various industries and social media platforms.
- Proven track record of executing influencer marketing campaigns with successful results.
- In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
- Ability to analyze data and generate reports to measure the effectiveness of campaigns.
- Strong organizational and multitasking abilities with attention to detail.
- Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
- Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
- Ability to work independently, take initiative, and drive new ideas forward.
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