Marketing Specialist

7 hours ago

Tiruchi, Tamil Nadu, India beBeeInfluencer Full time ₹ 80,00,000 - ₹ 1,12,00,000

About Our Agency:

We are a marketing agency specializing in talent management and influencer marketing. We connect brands with creators, developing unique content and IPs.

Our main stakeholders are creators and brands. Depending on your role, you'll interact with one or both. Our core philosophy is helping creators become recognized brands and brands become innovative creators.

Key Responsibilities:

  • Develop and implement influencer marketing strategies to achieve specific campaign goals and target audience engagement.
  • Identify, evaluate, and build relationships with content creators, influencers, and brand partners across various platforms.
  • Analyze industry trends, competitors, and target demographics to inform influencer selections and campaign direction.
  • Collaborate with the marketing team to integrate influencer strategies with broader digital campaigns and brand messaging.
  • Manage communication and coordination with influencers for content deliverables, timelines, and performance tracking.
  • Maintain a database of influencers, campaign metrics, and outreach efforts.
  • Support innovative campaigns that drive engagement, increase brand visibility, and boost customer acquisition.
  • Monitor campaign performance and generate reports on reach, engagement, and ROI.
  • Stay ahead of digital trends and platform algorithm changes.

Requirements:

  • A Bachelor's degree in Marketing, Mass Communication, or a related field.
  • A clear understanding of premium creators and the creator economy.
  • Minimum 6 months to 1 year of relevant experience in Influencer marketing.
  • Strong verbal and written communication skills.
  • Proficiency in email marketing tools, Microsoft Excel, PowerPoint, and social media platforms.
  • Proven experience in outreach and influencer marketing.
  • Ability to manage multiple campaigns simultaneously.
  • A strong creative sense and confidence to bring new ideas.

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