
Marketing Influencer
2 days ago
Sotrue, a leading beauty brand, seeks an experienced Marketing Influencer to drive growth through strategic partnerships with influencers and content creators.
About the Role:- Create and implement influencer marketing strategies to boost brand visibility and credibility.
- Identify, collaborate with, and manage relationships with key influencers across beauty, lifestyle, and wellness spaces.
- Develop and execute targeted campaigns around product launches, seasonal promotions, and ongoing brand initiatives.
- Work closely with brand and creative teams to craft compelling influencer briefs and ensure brand alignment.
- Negotiate contracts, manage budgets, and oversee timely deliverables.
- Analyze campaign performance, derive insights, and optimize future initiatives.
- Stay updated on industry trends in beauty and personal care influencer marketing to maintain Sotrue's market edge.
- Maintain a structured database of influencers with associated performance metrics.
A successful candidate will have 2-3 years of experience in influencer marketing, preferably with beauty or lifestyle brands. They will possess a proven track record of managing impactful influencer campaigns and excellent communication, relationship-building, and negotiation skills.
This role offers the opportunity to lead influencer marketing for a prominent beauty brand, collaborate with a high-caliber leadership team, and enjoy rapid career advancement opportunities in the fast-growing D2C personal care space. Plus, you'll receive a competitive salary and benefits package.
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