Customer Engagement Data Strategist

4 days ago

Shimoga, Karnataka, India beBeeAnalytics Full time ₹ 19,99,999 - ₹ 24,99,999

About us

We are one of India's leading lifestyle retailers in the footwear and fashion space, offering a diverse portfolio of homegrown and international brands.

Job Overview:

This role will be at the heart of data-driven decision-making — shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption. As an Insight Manager, you will partner with cross-functional teams, lead a small analytics pod, and set the vision for how insights drive growth and loyalty across retail and digital touchpoints.

Main Responsibilities:
  • Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Mentor a team of analysts in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
Requirements:
  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • Strong track record in building customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau), and SQL.
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM is a strong plus.

This role offers the opportunity to shape customer retention, loyalty, and engagement strategy with data at the core, leading high-visibility projects that directly impact growth and revenue.

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