Ad Campaign Strategist

2 days ago


Mysore, Karnataka, India beBeeOptimization Full time ₹ 9,00,000 - ₹ 12,00,000

About the Job:

As a Performance Specialist, you will be responsible for developing and executing strategic ad campaigns across Meta and Google platforms to drive conversions and optimize return on ad spend.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with creative and strategy teams to design high-performing campaigns.
  • Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPL, and conversions.
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.
  • Stay up-to-date with industry trends and platform updates.

Requirements:

  • 2–3 years of experience in running Meta and Google Ads campaigns.
  • Strong understanding of paid media metrics like CTR, ROAS, CPC, and CPL.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across various industries or verticals.

Bonus Points:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative or digital agency environment.
  • Certification in Google Ads or Meta Blueprint.


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