
Expert Campaign Strategist
20 hours ago
Humann, a fast-growing mental health startup, is seeking an accomplished freelancer to take ownership of paid campaigns and scale the business through strategic execution.
Job Description:
We need someone with expertise in Meta + Google Ads to drive growth, brand awareness, lead generation, and conversions. The ideal candidate will have end-to-end ownership of campaigns from strategy to reporting, ensuring sharp, creative, and accountable results.
Key Responsibilities:
- Develop and execute comprehensive ad strategies across Meta and Google platforms.
- Manage ad creatives, including script ideas, copy, and visuals, to drive engagement and conversions.
- Provide weekly reporting on clear key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rate (CTR), cost per lead (CPL), and booking rate.
Requirements:
- Experience working with 0–1 stage startups and lean budgets.
- Background in D2C, wellness, healthcare, or mobile apps.
- Strong analytical skills, proficiency in Meta Ads Manager, Google Ads, GA4, and Mixpanel.
- Creative sensibility, ability to develop engaging, human storytelling ideas.
- Reliability, responsiveness, and a strong interest in mental health or wellness.
Engagement Options:
- Contract, monthly retainer, or freelance model.
- Remote or hybrid work arrangement.
What We're Looking For:
Someone who shares our passion for mental health and can demonstrate expertise in driving impactful marketing campaigns. If you believe in our mission and are committed to delivering exceptional results, we encourage you to apply.
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