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3 days ago
As a Marketing Strategist, you will lead and optimize Meta ads campaigns to drive results.
Key responsibilities include:
- Developing and executing paid campaign strategies across Meta Platforms
- Managing full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages
- Collaborating with cross-functional teams to craft compelling ad experiences
- Monitoring and analyzing campaign performance to improve CTR, conversion rates, CPA, and ROAS
- Tracking and reporting campaign performance using tools like Google Analytics and Meta Ads Manager
Required qualifications include:
- Bachelor's or Master's degree in Marketing, Business, or a related field
- 3–4 years of hands-on experience managing Meta Ads campaigns for B2C or travel brands
- Proven ability to manage budgets and achieve strong Return on Ad Spend (ROAS)
- Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting
Additional requirements include:
- Excellent analytical and problem-solving skills
- Ability to work effectively in a fast-paced environment
- Strong communication and project management skills
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