Digital Marketing Workflow Specialist

8 hours ago


Delhi, Delhi, India RapidBrains Full time

Job Title: Digital Marketing Workflow Specialist

About the Role:

We are seeking a highly skilled Digital Marketing Workflow Specialist to join our team at RapidBrains. As a key member of our marketing team, you will play a crucial role in enhancing our recruitment efforts through multi-channel automation across email, WhatsApp, and Zoho CRM.

Key Responsibilities:

  • Design, implement, and manage automated campaigns using platforms like Zoho Campaigns, focusing on personalized outreach, segmentation, and maintaining high deliverability.
  • Implement WhatsApp Business API and chatbots to streamline lead and candidate engagement, integrating these processes with Zoho CRM for efficient tracking.
  • Set up and manage workflows within Zoho CRM for automated lead assignment, tracking, and follow-ups, enhancing recruitment efficiency.
  • Develop multi-channel lead nurturing sequences, leveraging analytics tools like Zoho Analytics to monitor and report on performance.
  • Maintain data integrity across platforms by ensuring consistency, eliminating duplicates, and optimizing tagging; utilize AI tools as needed for data analysis and campaign enhancement.

Requirements and Qualifications:

  • 2-3 years of experience with marketing automation tools, particularly Zoho CRM, WhatsApp Business Automation, and third-party email automation platforms.
  • Strong knowledge of API integrations, automation workflows, and email deliverability best practices.
  • Experience with AI tools, data analytics, and compliance with data privacy regulations.
  • Background in managing automation for recruitment or client engagement workflows is a plus.

Salary Estimate: Based on industry standards and location, the estimated salary for this position is around $65,000 - $80,000 per annum, depending on qualifications and experience.



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