Functional Growth Strategist

3 days ago

Solapur, Maharashtra, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,00,00,000
Job Title">

Growth Functional Lead

As a key member of our team, you will play a vital role in accelerating user acquisition, engagement, and retention across our fintech products. Your primary objective will be to spearhead growth initiatives that drive business impact.

Our platform has almost 4mn monthly active users, with an impressive 15% daily active user base. With an installed base of over 58mn+, we are the only app platform of its kind offering free and unlimited access to bureau scores from CIBIL and Experian. Our mission is to provide customers with features across the credit cycle, empowering them to make informed decisions about their financial lives.

The successful candidate will be responsible for developing and implementing holistic growth strategies that cover various acquisition and engagement channels, including:

  • Mobile App
  • Website

Key Responsibilities:

Strategic Planning

Develop and execute comprehensive growth plans that drive user acquisition, engagement, and retention across both our mobile app and website. This includes identifying new opportunities, analyzing campaign performance, and iterating marketing strategies accordingly.

Stakeholder Management

Manage and coordinate with key platform partners, such as Google and Meta, to optimize growth campaigns, platform integrations, and new feature launches. Build and maintain strong relationships with merchant partners to facilitate co-marketing and promotional activities.

Cross-functional Collaboration

Work closely with analytics, product, and finance teams to monitor key performance indicators (KPIs), analyze campaign performance, and iterate marketing strategies accordingly.

Leadership & Mentorship

Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Qualifications and Skills

The ideal candidate will possess the following qualifications and skills:

  • Bachelor's degree in Marketing, Business, Finance, or a related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey, and consumer interaction with digital apps.
  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads and Meta Business Manager.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

Preferred Skills:

  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products, regulatory environments, and customer behavior.
  • Hands-on experience with growth-related tools and platforms.
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
  • Ability to thrive in a fast-paced, ambiguous startup environment.

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