EdTech Lead Generator

2 weeks ago

Hyderabad, Telangana, India beBeeDemand Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

Job Overview

We are seeking a Lead Generation Specialist who will be responsible for driving end-to-end ownership of lead generation and presales activities for EdTech products.

This role demands a dynamic and ambitious professional who can design and execute multi-channel campaigns, manage cross-functional collaboration, and ensure a strong pipeline of qualified leads that directly contribute to revenue growth.

The ideal candidate will be a graduate from a reputed institution with 2-3 years of experience in marketing or demand generation roles, demonstrating high energy, street smartness, and the ability to deliver results in a fast-paced, competitive environment.

Key Responsibilities:

  • Take end-to-end ownership of presales for the assigned product, driving demand generation, lead pipeline creation, and ensuring achievement of monthly and quarterly lead targets aligned with business goals.
  • Design, execute, and continuously optimize multi-channel lead generation campaigns with complete accountability for quality and volume of leads generated.
  • Act as the central coordinator for presales outcomes, working closely with channel managers, sales, product, and operations teams to ensure cross-functional coordination.
  • Regularly analyze campaign and channel performance, publish reports with insights on CPL, CAC, conversion %, and funnel efficiency, and proactively recommend corrective measures to improve lead quality and conversion ratios.
  • Ensure smooth coordination, transparent communication, and quick resolution of bottlenecks that impact lead generation by acting as a bridge between multiple stakeholders - presales, business operations, product, content, and sales leadership.
  • Set up attribution models and dashboards for real-time decision-making, translating data insights into actionable growth levers.

Requirements:

  • Graduate from a reputed college/university, with strong academic grounding and exposure to business/marketing fundamentals.
  • 2-3 years of work experience in product management / marketing / presales or similar role.
  • Strong skills in stakeholder management and cross-functional collaboration, able to align with marketing, sales, product, and operations teams effectively.
  • Demonstrates street smartness, agility, and problem-solving ability, capable of navigating challenges and finding quick, practical solutions.
  • Highly aspirational, ambitious, and self-driven individual with a strong hunger for growth and ability to thrive in a fast-paced EdTech environment.
  • A high-energy go-getter with the ability to take complete ownership of tasks, deliver under pressure, and consistently meet or exceed targets.
  • Excellent communication, interpersonal, and execution skills with a proactive attitude and bias for action.

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