Senior Salesforce Marketing Automation Specialist

3 days ago

Delhi, Delhi, India beBeeDeveloper Full time ₹ 80,00,000 - ₹ 1,20,00,000
Marketing Automation Developer

We are seeking a highly skilled and experienced Marketing Cloud Developer to design, develop, and maintain robust and scalable marketing solutions on the Salesforce platform.

  • Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages, journey builder, automation workflows, and personalized content.
  • Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Build and Validate HTML and CSS.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure KPIs of campaigns.
  • Do Root Cause Analysis if KPIs are not achieved.

As a Marketing Cloud Developer, you will have the opportunity to stay up-to-date with the latest Salesforce features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.

This is a challenging role that requires strong technical skills, excellent communication and collaboration skills, and the ability to work effectively in a fast-paced, dynamic environment.

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