Salesforce MCI Specialist

3 weeks ago

Delhi, Delhi, India NS Global Corporation Full time

We are seeking an experienced Salesforce MCI Specialist with strong expertise in Salesforce Marketing Cloud Intelligence (formerly Datorama). The ideal candidate will have a proven track record of designing, implementing, and managing advanced marketing data models, dashboards, and analytics solutions. This role requires a blend of technical skills, marketing domain knowledge, and strategic thinking to drive data-driven decision-making and optimize marketing performance.

Key Responsibilities :


- Design, build, and optimize data models, ETL processes, and integrations in Salesforce MCI.

- Develop custom dashboards, visualizations, and reports to provide actionable insights into marketing and business performance.

- Collaborate with marketing, sales, and analytics teams to understand requirements and translate them into scalable MCI solutions.

- Manage data ingestion, transformation, and harmonization from multiple marketing platforms (Google Ads, Facebook, LinkedIn, CRM, etc.).

- Ensure data accuracy, governance, and quality across all MCI dashboards and reports.

- Work with stakeholders to track campaign performance, ROI, attribution, and customer journeys.

- Support integration of MCI with other Salesforce Clouds (Sales, Service, Marketing Cloud) and external tools.

- Stay updated with the latest Salesforce Marketing Cloud Intelligence features, capabilities, and best practices.

Must-Have Skills :


- 8+ years of total experience with at least 4+ years hands-on experience in Salesforce MCI (Datorama).

- Strong expertise in Data Modeling, ETL, and API-based integrations.

- Proficiency in SQL, Python, or JavaScript for data transformation and automation.

- Experience building complex dashboards, KPI reports, and executive summaries.

- Solid understanding of digital marketing platforms and metrics (Google Analytics, Ad Platforms, CRM, Email, Social Media).

- Strong problem-solving and analytical skills with a keen eye for data accuracy.

- Excellent communication and stakeholder management skills.

Good-to-Have Skills :


- Salesforce Marketing Cloud, Sales Cloud, or CDP Experience with BI/Analytics tools (Tableau, Power BI, or similar).

- Exposure to cloud platforms (AWS, GCP, Azure) for data handling.

- Ability to mentor and guide junior team members.

(ref:hirist.tech)

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