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Chief Regional Marketing Strategist

2 weeks ago

Pune, Maharashtra, India beBeeMarketer Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Global Marketing Manager

We are seeking a seasoned and data-driven professional to lead and execute multi-regional marketing strategies with a strong focus on MENA, Southeast Asia, and India markets.

  • Key Responsibilities:
  • Develop and implement a global marketing strategy tailored to the nuances of the MENA, Southeast Asia, and India markets.
  • Define and lead regional go-to-market strategies, product positioning, pricing communication, and value proposition messaging.
  • Align marketing initiatives with company growth goals and collaborate with sales, product, and executive leadership to drive performance.
  • Design, execute, and measure omnichannel marketing campaigns across digital (SEO/SEM, email, social media), events, and offline channels.
  • Plan region-specific content calendars, incorporating cultural sensitivity, language localization, and seasonal relevance.
  • Leverage influencers, media platforms, and strategic partners unique to MENA, SEA, and Indian audiences to amplify reach.
  • Monitor and analyze regional market trends, competitor activity, and customer behavior to inform campaigns and strategic decisions.
  • Conduct persona development, audience segmentation, and message testing specific to MENA, Southeast Asia, and India markets.
  • Stay up to date on political, economic, and cultural factors impacting marketing opportunities or risks in these regions.
Requirements

Bachelor's or Master's degree in Marketing, Business, Communications, or related field is required. Additionally, 7+ years of international marketing experience with at least 3+ years focusing on MENA, Southeast Asia, and India is essential.

  • Proven success in developing localized strategies that drove significant brand and pipeline growth in emerging and growth markets.
  • Deep knowledge of consumer behavior, digital platforms, and regulatory environments in the mentioned regions.
  • Experience managing agencies, freelancers, and remote teams across multiple time zones.