Retain Listeners Specialist

1 week ago

Hubli, Karnataka, India beBeeRetention Full time ₹ 90,00,000 - ₹ 1,10,00,000
Job Description

Our business is seeking an expert in customer retention to prevent user churn and re-activate lapsed listeners.

This role is focused on the pivotal moment a user decides to leave—and the crucial window to win them back.

You will be our specialist in understanding why users churn and developing strategies to save them or bring them back home.

Key Responsibilities:

  1. At-Risk User Intervention (Churn Prevention)

    • Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.

    • Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.

    • Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.

  2. Lapsed User Reactivation (Win-Back Strategy)

    • Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.

    • Craft compelling offers and hyper-personalized content to find the perfect reason for a listener to return.

    • Test and learn rigorously, building a playbook of the most cost-effective methods for reactivating different user cohorts.

  3. Analytics & Cross-Functional Collaboration

    • Measure what matters: Own and report on the core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns.

    • Act as the key feedback loop to the Product and Content teams, providing clear data and qualitative insights on why users are leaving.

    • Partner closely with the main lifecycle team to ensure a seamless user experience.

Requirements
  • 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
  • Innovative problem-solver with creative ideas for industry-leading churn-mitigation strategies.
  • Hands-on campaign execution experience using marketing automation platforms.
  • Strong analytical skills and proficiency with SQL and product analytics tools.
  • An experimenter's mindset with a focus on hypothesis-driven decision-making.
  • A genuine interest in music and audio, essential for crafting resonant campaigns.

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