Senior Strategic Media Planning Specialist

2 days ago

Mumbai, Maharashtra, India beBeeStrategic Full time ₹ 15,00,000 - ₹ 30,00,000
Job Title: Senior Strategic Planner

Experience Required: 3–5 Years

Job Overview:

This role is responsible for developing and implementing strategic media plans that drive business growth. The focus will be on delivering campaign excellence while building strong relationships with clients and vendors.

Key Responsibilities:

  • Align media campaigns with client objectives and annual marketing plans
  • Develop integrated media strategies by collaborating with internal teams across mediums and platforms
  • Presentation skills, able to present clear and data-backed campaign proposals including media routes, budgets, and reach
  • Build long-term relationships with clients through strategic input and consistent communication
  • Drive the planning and execution of campaigns, leading cross-functional teams for seamless delivery
  • Ensure regular client updates through MIS, data reports, job lists, and performance reviews
  • Optimize media plans by evaluating vendor deals and identifying high-impact properties
  • Conduct monthly and quarterly reporting on projections, revenues, and competitive landscape using analytics tools
  • Fulfill reporting requests from global teams via collaboration platforms and maintain media calendars
  • Perform regular audits using tools like Cognoze and report on media activity
  • Mentor and train team members while promoting a broader strategic perspective
  • Stay updated on both offline and digital media trends and introduce innovative campaign ideas

Qualifications & Experience:

Educational Qualifications:

  • Bachelor's Degree required
  • Master's or Postgraduate Diploma in Business Management (preferred)

Skills:

  • Excellent written and verbal communication
  • Strong presentation and analytical skills
  • Attention to detail and accuracy
  • Effective client relationship management

Mandatory Certifications:

  • Facebook (Meta) Certification
  • Google Certification

Tools Expertise:

  • OMD Methodology & Tools
  • Bar Tools
  • Advanced use of IRS, MAP, TAM, RAM, TG

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