Brand Growth Strategist
3 weeks ago
Finanshels is seeking a highly skilled Brand Growth Strategist - Fintech Community Lead to develop and execute a comprehensive brand strategy that drives growth, engagement, and community building across social media, content, and employer branding channels.
About the Role:
- Develop a lean brand strategy to rapidly grow Finanshels' presence across customers, employees, and the fintech ecosystem.
- Position key personnel as thought leaders through social media, content, and speaking opportunities.
- Ensure consistent brand messaging across all platforms, including social media, blogs, and PR.
Social Media & Content Strategy:
- Manage and execute a high-impact social media strategy across platforms (LinkedIn, Twitter, Instagram, etc.) to boost brand awareness.
- Create and distribute engaging content (posts, videos, infographics) that resonates with our target audiences.
- Leverage user-generated content, testimonials, and success stories to drive organic engagement.
- Track and optimize content performance to maximize reach and engagement with minimal resources.
Community Building & Employer Branding:
- Build and grow a customer and employee community through targeted initiatives like webinars, groups, or forums that foster interaction and brand loyalty.
- Launch a customer advocacy program to encourage referrals, testimonials, and user-driven brand promotion.
- Engage customers and employees to generate organic conversations around the Finanshels brand.
- Enhance Finanshels' employer brand to attract and retain top talent through creative, resource-light campaigns.
Requirements:
- 3-5 years of experience in brand building, social media management, and community engagement, preferably in a startup or high-growth environment.
- Proven ability to grow brand visibility and build engaged communities with minimal resources.
- Expertise in social media strategy, content creation, and community management.
- Hands-on execution skills; ability to do more with less in a fast-paced, lean environment.
Compensation Package:
We offer an estimated salary of $80,000 - $110,000 per year, commensurate with experience. This includes benefits such as health insurance, paid time off, and professional development opportunities.
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