Brand Growth Strategist

3 weeks ago


Kerala, India Finanshels Full time
Job Description

Finanshels is seeking a highly skilled Brand Growth Strategist - Fintech Community Lead to develop and execute a comprehensive brand strategy that drives growth, engagement, and community building across social media, content, and employer branding channels.

About the Role:

  • Develop a lean brand strategy to rapidly grow Finanshels' presence across customers, employees, and the fintech ecosystem.
  • Position key personnel as thought leaders through social media, content, and speaking opportunities.
  • Ensure consistent brand messaging across all platforms, including social media, blogs, and PR.

Social Media & Content Strategy:

  • Manage and execute a high-impact social media strategy across platforms (LinkedIn, Twitter, Instagram, etc.) to boost brand awareness.
  • Create and distribute engaging content (posts, videos, infographics) that resonates with our target audiences.
  • Leverage user-generated content, testimonials, and success stories to drive organic engagement.
  • Track and optimize content performance to maximize reach and engagement with minimal resources.

Community Building & Employer Branding:

  • Build and grow a customer and employee community through targeted initiatives like webinars, groups, or forums that foster interaction and brand loyalty.
  • Launch a customer advocacy program to encourage referrals, testimonials, and user-driven brand promotion.
  • Engage customers and employees to generate organic conversations around the Finanshels brand.
  • Enhance Finanshels' employer brand to attract and retain top talent through creative, resource-light campaigns.

Requirements:

  • 3-5 years of experience in brand building, social media management, and community engagement, preferably in a startup or high-growth environment.
  • Proven ability to grow brand visibility and build engaged communities with minimal resources.
  • Expertise in social media strategy, content creation, and community management.
  • Hands-on execution skills; ability to do more with less in a fast-paced, lean environment.

Compensation Package:

We offer an estimated salary of $80,000 - $110,000 per year, commensurate with experience. This includes benefits such as health insurance, paid time off, and professional development opportunities.



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