SaaS Product Marketing Strategist

3 days ago


Bengaluru, Karnataka, India Aerchain Full time

About Aerchain

We are a B2B SaaS organization revolutionizing sourcing and procurement in companies. Backed by marquee investors, we have clients across the globe.

The Role

We seek an experienced Product Marketer to join our team. The ideal candidate has a deep understanding of the B2B SaaS space and can successfully launch and promote new products.

As a Product Marketer at Aerchain, you will develop and execute the go-to-market strategy for our SaaS product. This involves conducting market research, creating compelling messaging, and developing targeted digital marketing campaigns to drive product adoption and growth.

You will collaborate with the sales and marketing teams to create sales collateral and thought leadership articles. Working closely with the product development team is essential to ensure that our product meets customer needs and is effectively positioned in the market.

Key Responsibilities:

  • Develop and execute product marketing strategies
  • Collaborate with the product team to understand features and benefits and translate them into compelling stories and messaging
  • Work with the sales and marketing teams to develop and execute campaigns generating leads and driving revenue
  • Conduct market research to understand customer pain points and needs
  • Analyse market trends and competitive landscape to identify differentiators
  • Develop and maintain sales and marketing collateral
  • Drive social media and content marketing
  • Measure and report on product marketing efforts

Requirements

  • 5-7 years of product marketing experience in a SaaS company
  • Excellent written and verbal communication skills
  • Ability to translate technical features into compelling messaging
  • Strong analytical skills and data-driven decision-making
  • Experience with market research and competitive analysis
  • Collaborative mindset working with cross-functional teams

What We Offer

A dynamic work environment where creativity and innovation thrive. Opportunities for growth and professional development alongside some of the brightest minds in the industry. If you're a hustler with an entrepreneurial spirit, passionate about driving product success and making a meaningful impact, we encourage you to apply.



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