Digital Banking Product Marketing Strategist

1 day ago


Bengaluru, Karnataka, India Zeta Services Inc. Full time

Transform the Future of Banking with Zeta

Zeta Services Inc. is a trailblazing banking technology company that empowers financial institutions to create modern and digital-native banking products rapidly. Our cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and more.

We're seeking a highly skilled Digital Banking Product Marketing Strategist to join our team in shaping the future of banking. As a key member of our marketing organization, you will be responsible for managing product marketing teams that drive content creation, research, technical marketing, and customer insights for our innovative banking solutions.

This role sits at the intersection of product, sales, customer success, and marketing, working closely with our CEO, CMO, regional sales presidents, and engineering, product & marketing leaders to develop and execute our company's product marketing strategy across regions.

Key Responsibilities:

  • Develop and execute product marketing strategies to position Zeta's banking solutions as market leaders
  • Lead cross-functional teams to create compelling content, including buyer personas, case studies, demo scripts, and product launch plans
  • Drive go-to-market efforts and campaigns across markets, collaborating with country marketing leaders to ensure flawless execution
  • Support sales teams with customer insights, sales enablement materials, analyst briefings, and other essential resources

Requirements:

  • Bachelor's or higher degree in Engineering, Business Administration, or related field from a top-tier academic institution
  • 15+ years of experience in marketing, with at least 7+ years in a leadership role as a global marketing executive in the B2B SaaS space
  • Ideally 5+ years in a Product Marketing role in the banking/payments industry, with experience in B2B enterprise SaaS products and complex sales cycles

About Us:

Zeta Services Inc. is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply, believing that a diverse workforce is key to our success.

Salary: $180,000 - $250,000 per year, depending on experience and qualifications.



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