
Accelerate Media Growth Specialist
3 days ago
Job Title: Business Growth Specialist
">We are seeking a dynamic and results-driven Business Growth Specialist to drive new business acquisition and revenue growth for our media planning and buying vertical.
This role is pivotal in helping us achieve our 2x media growth target by identifying opportunities, leading client pitches, and closing high-value accounts.
- New Business Acquisition & Revenue Growth:
- Identify, prospect, and generate leads for potential clients in sectors like D2C, E-commerce, FMCG, Fintech, and Retail.
- Develop and execute a targeted outbound sales strategy to secure high-value media planning and buying mandates.
- Create compelling media proposals, tailored pitch decks, and business growth strategies to win new accounts.
- Lead negotiations and close deals with high-growth brands looking for media solutions on Meta, Google, OTT, and third-party ad platforms.
- Client Engagement & Relationship Building:
- Act as the face of our media business in high-stakes client meetings and industry networking events.
- Develop long-term, consultative relationships with CMOs, Marketing Heads, and Brand Managers of potential clients.
- Stay updated on industry trends and competitors to position us as a leading media partner.
- Maintain strong relationships with media publishers, ad networks, and OTT platforms to unlock exclusive inventory and collaboration opportunities.
- Sales Strategy & Market Expansion:
- Analyze market trends, competition, and client needs to refine our media sales and pricing strategy.
- Work closely with internal media teams to align sales efforts with execution capabilities and ensure a smooth client onboarding process.
- Identify opportunities for cross-selling and upselling additional services, including creative and influencer marketing.
- Track and report key business growth metrics, including lead conversion rates, deal closures, and revenue targets.
Qualifications & Skills Required:
- 3-4 years of experience in business development, media sales, or agency growth roles with a focus on media planning and buying solutions.
- Strong understanding of digital media ecosystems, including Meta, Google, OTT platforms, and third-party ad networks.
- Proven track record of winning large-scale media pitches and securing high-value client accounts.
- Ability to craft compelling sales decks, media strategies, and ROI-driven proposals tailored to different brand needs.
- Exceptional negotiation and persuasion skills, with experience closing deals in the ₹50L-₹5Cr range.
- Established network of brand decision-makers (CMOs, Marketing Heads, and Media Buyers) is a plus.
- Strong presentation, communication, and stakeholder management skills. Ability to work in a fast-paced, target-driven environment with a passion for scaling media businesses.
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