Digital Marketing Campaign Manager

3 days ago


Kolkata, West Bengal, India WebGuru Infosystems Pvt. Ltd. Full time

About Company:

WebGuru Infosystems Pvt. Ltd., a global digital solutions provider, has been delivering cutting-edge web development solutions for 19 years. Our team of over 100 full-time developers is ISO 9001:2015-certified.

Job Overview:

We are seeking an experienced Digital Marketing Strategist to develop and execute comprehensive digital marketing campaigns. The successful candidate will be responsible for managing Google Search and Display Ads, as well as Facebook campaigns.

Key Responsibilities:

  • Digital Marketing Campaign Management: Develop and execute data-driven marketing strategies across multiple channels to ensure maximum ROI.
  • Strategy Development: Work closely with the team to identify opportunities and trends through market research and competitor analysis.
  • Creativity and Communication: Showcase exceptional creativity and communication skills to devise engaging digital campaigns that inform and motivate target audiences.
  • A/B Testing: Plan and implement A/B testing strategies to optimize ad creatives, messaging, and targeting.
  • Budget Management: Manage digital advertising budgets effectively to ensure cost-effectiveness and efficient allocation of resources.
  • Analytics and Reporting: Utilize analytics tools to track, measure, and report on key performance indicators (KPIs).

Requirements:

  • 3-4 years of experience in Digital Marketing along with Paid Ad experience.
  • Proven experience in managing Google Search and Display Ads, as well as Facebook campaigns.
  • Experience with keyword tools and Social Media Marketing.

Benefits:

The salary for this role is estimated at around $80,000 per year, based on industry standards and location. WebGuru Infosystems Pvt. Ltd. offers a dynamic work environment and opportunities for professional growth.



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