Digital Marketing Specialist

3 days ago


Kolkata, West Bengal, India Per4mance Guru (Not Just A Performance Marketing Agency) Full time
About Per4mance Guru

We are a top-tier digital marketing agency specializing in scaling Digital-First Brands through data-driven performance marketing, creative content, and strategic campaigns. Our mission is to deliver exceptional ROI and craft campaigns that resonate with target audiences.

Role Overview

We are seeking a highly skilled and results-driven Performance Marketer with expertise in managing Google Ads and Meta Ads (Facebook/Instagram) for Digital-First brands. You will play a pivotal role in driving traffic, conversions, and revenue growth for our clients. The ideal candidate is analytical, creative, and has a strong track record of executing successful performance marketing campaigns in the Digital-First space.

Key Responsibilities
  • Campaign Strategy & Execution: Plan, launch, and optimize paid campaigns on Google and Meta platforms to achieve client KPIs.
  • Audience Targeting: Develop and refine audience targeting strategies to reach the most relevant and high-converting segments.
  • Budget Management: Efficiently allocate and manage ad budgets to maximize ROI.
  • A/B Testing: Conduct experiments on ad creatives, copy, landing pages, and audiences to improve campaign performance.
  • Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Ads Manager, and other analytics platforms.
  • Creative Collaboration: Work closely with the creative and content teams to develop high-performing ad assets.
  • Market Trends: Stay updated with industry trends, algorithm changes, and best practices for Google and Meta ads.
  • Scaling Campaigns: Identify opportunities for scaling campaigns while maintaining profitability.
Requirements
  • Experience: Minimum 2 years managing Google and Meta ad campaigns for Digital-First brands in an agency or brand-side role.
  • Platforms Expertise: Proficiency in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook/Instagram) with a proven track record of delivering results.
  • Analytical Skills: Strong understanding of data-driven marketing and performance metrics such as CTR, ROAS, CPA, and CAC.
  • Tools Knowledge: Hands-on experience with tools like Google Analytics, Google Tag Manager, Ads Manager, and other reporting platforms.
  • Creative Thinking: Ability to collaborate on creative strategies for ad copy and visuals to improve campaign outcomes.
  • Strong Communication: Excellent written and verbal communication skills for client interactions and reporting.
  • Certifications: Google Ads and Meta Blueprint certifications (preferred but not mandatory).
  • Problem-Solving: Proactive mindset with the ability to troubleshoot and resolve campaign issues quickly.
  • D2C Knowledge: Deep understanding of Digital-First consumer behavior and funnel optimization.
What We Offer
  • Remote Work: Flexibility to work from anywhere.
  • Growth Opportunities: Be a part of a fast-growing agency working with top Digital-First brands.
  • Learning Environment: Access to the latest tools, resources, and industry insights to enhance your skills.
  • Competitive Compensation: Attractive salary based on experience and performance ($80,000 - $120,000 per year).

    ,



  • Kolkata, West Bengal, India Metrixo Digital Full time

    At Metrixo Digital, we are looking for a skilled Digital Content Specialist to join our team. As a key member of our content creation department, you will play a crucial role in developing and delivering high-quality digital content that engages our target audience.The estimated salary for this position is around $13,900 - $15,900 per month, depending on...


  • Kolkata, West Bengal, India Salt buzz Full time

    Job OverviewSalt Buzz is seeking a highly skilled Digital Marketing Communications Specialist to join our team. This full-time hybrid role will involve developing and executing social media strategies, creating engaging content, managing social media accounts, driving digital marketing efforts, and writing SEO optimized content.


  • Kolkata, West Bengal, India Digital Puzzle Full time

    We are seeking an experienced Digital Marketing Strategist to enhance our team's digital presence. This role involves developing and executing innovative digital marketing strategies for clients, analyzing page traffic metrics, and suggesting solutions to boost online engagement.Key Responsibilities:Develop and execute comprehensive digital marketing...


  • Kolkata, West Bengal, India Shrachi Group Full time

    About Shrachi GroupShrachi Group is a leading organization in the industry, committed to delivering exceptional services.Job OverviewWe are seeking a highly motivated Digital Marketing Specialist to join our team.Key Responsibilities:Develop and implement effective content creation strategiesAnalyze market trends and consumer behavior for informed...


  • Kolkata, West Bengal, India Bengal Institute of Business Studies Full time

    Bengal Institute of Business Studies (BIBS) is a top-ranked MBA institute in Kolkata, known for its excellence in business education. We are seeking a highly skilled Digital Marketing Specialist to join our team.Salary: ₹60 lakhs per annumJob Description:We require a marketing professional with strong digital marketing experience to lead our online...


  • Kolkata, West Bengal, India BANDHANI | SIDDHARTHA DAGA Full time

    At BANDHANI | SIDDHARTHA DAGA, we are seeking a highly skilled Digital Marketing Specialist to join our team. This is an exciting opportunity for a creative and results-driven professional to drive our digital marketing strategy forward.Key ResponsibilitiesCreate engaging social media content that showcases our brand's unique traditional designs and...


  • Kolkata, West Bengal, India RS Software Full time

    About RS Software">RS Software builds global, national and enterprise payment platforms, and has presence in four continents. The product suite combines with knowledge systems built over 30 years, delivering mission-critical payment solutions that combine innovation and entrepreneurship to create the new gold standard for digital payments. With approximately...


  • Kolkata, West Bengal, India Turtle Limited Full time

    About Turtle LimitedEstablished in 1993, Turtle Limited has been at the forefront of India's fashion landscape. Our journey began in Kolkata, West Bengal, with a vision to deliver modern, global styling to the country's youth.We've come a long way since then, embracing dynamic changes and staying true to our heritage. Today, we continue to push boundaries...


  • Kolkata, West Bengal, India Brrandom Full time

    Company Overview">Brrandom is a cutting-edge company at the forefront of digital innovation, always seeking talented individuals to join our mission.About the Role">We are currently looking for an ambitious Digital Marketing Specialist to drive growth and success through strategic planning and execution of comprehensive digital marketing strategies across...


  • Kolkata, West Bengal, India GrowthScribe Full time

    About GrowthScribeGrowthScribe is a growth-driven marketing agency that leverages strategic digital services to revolutionize business growth. With over 150 team members, we have developed impactful strategies for numerous businesses, creating funnels, websites, and engaging content.Role DescriptionWe are seeking an experienced Digital Marketing Content...


  • Kolkata, West Bengal, India Ashika Group Full time

    About Ashika GroupAshika Group is a leading financial services firm offering a range of services including Retail broking, lending, investment banking, wealth management and alternative investment funds.Job OverviewWe are seeking a highly motivated and detail-oriented Digital Marketing Executive to support our marketing team in creating, implementing and...


  • Kolkata, West Bengal, India Polo Towers Group Full time

    About Polo Towers GroupPolo Towers Group is a dynamic hospitality company that prides itself on delivering exceptional customer experiences. As we continue to grow and expand our operations, we are seeking a highly skilled Digital Marketing Strategist - E-commerce and CRM Specialist to join our team.


  • Kolkata, West Bengal, India Turtle Limited Full time

    About Turtle LimitedWe are a 30-year-old Indian fashion brand with a strong presence in the high streets of India.Our journey began in Kolkata, West Bengal, and we have since become a symbol of modern lifestyle experiences for the youth of India.Today, we continue to deliver the best of global styling and inspirations while staying true to our heritage.The...


  • Kolkata, West Bengal, India Akara Cosmetics Full time

    Akara Cosmetics, a pioneering beauty brand under Mysk Beauty Pvt. Ltd., seeks a seasoned Digital Marketing Specialist to lead our social media presence and campaign management. We're dedicated to delivering high-quality, vegan, and cruelty-free cosmetics that enhance convenience, promote sustainability, and celebrate inclusivity.Role OverviewWe're looking...


  • Kolkata, West Bengal, India Per4mance Guru (Not Just A Performance Marketing Agency) Full time

    We are Per4mance Guru, a top-tier digital marketing agency specializing in scaling D2C brands through data-driven performance marketing, creative content, and strategic campaigns.About the RoleAs a highly skilled and results-driven Performance Marketer, you will play a pivotal role in driving traffic, conversions, and revenue growth for our clients. You will...


  • Kolkata, West Bengal, India RT Network Solutions Pvt. Ltd. Full time

    Company OverviewRT Network Solutions Pvt. Ltd. is a leading IT Enabled and Digital Services Company based in Kolkata.We have a dedicated team with a perfect balance of experience, knowledge, and youthful energy.Our company offers a range of services including Networking, GIS applications, Digital Marketing, PPC campaigns, Website Design and Development,...


  • Kolkata, West Bengal, India Guiltfree Industries Ltd, RP-Sanjiv Goenka Group Full time

    Guiltfree Industries Ltd, RP-Sanjiv Goenka Group is looking for a Digital Transformation Specialist - Sales to spearhead our sales digitization efforts. This individual will design and implement digital solutions to elevate our sales capabilities and foster strategic partnerships.**Key Objectives:*Develop a technology roadmap for GIL sales systems to succeed...


  • Kolkata, West Bengal, India Red Apple Technologies Pvt Ltd Full time

    Job Overview:We are seeking a Digital Marketing Specialist - SEO & Social Media to join our team at Red Apple Technologies Pvt Ltd. This exciting opportunity involves leading efforts to optimize our online presence, grow our social media community, and enhance visibility across search engines.The ideal candidate will develop and execute SEO strategies to...


  • Kolkata, West Bengal, India Sodio Technologies Full time

    About UsSodio Technologies is a pioneering tech firm specializing in cutting-edge blockchain, AI, mobile, and web app development. Our focus on scalability, efficiency, and user-centric design empowers businesses to thrive in the digital landscape by delivering innovative products that drive growth and innovation.Role OverviewThis full-time remote role as a...


  • Kolkata, West Bengal, India Tata Consultancy Services Full time

    Company Overview:Tata Consultancy Services is a renowned leader in the tech industry, known for its expertise in cutting-edge technologies. As a professional, you will have the opportunity to explore various technologies and satisfy your desire for innovation. Job Title: Digital Integration SpecialistEstimated Salary Range: ₹1,200,000 - ₹3,500,000 per...