Digital Payments Marketing Specialist

3 weeks ago

Kolkata, West Bengal, India RS Software Full time

About RS Software

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RS Software builds global, national and enterprise payment platforms, and has presence in four continents. The product suite combines with knowledge systems built over 30 years, delivering mission-critical payment solutions that combine innovation and entrepreneurship to create the new gold standard for digital payments. With approximately 40% of the global digital payment volumes in 2021 processed on platforms built by RS Software, the vision is to deliver Payments at the Speed of Thought.

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The Company's Product Suite

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Our customized training program, well-defined career mapping process and comprehensive appraisal system is designed to help every employee achieve their goals. The company's solutions today are installed in 12 of the top 20 banks in India, and the four major platforms built by RS Software cumulatively process annually 350+ billion transactions world-wide, giving the company a rare track record in the payments domain. RS Software's product suite is getting recognized in some important markets, which is creating strategic partnerships, the foundation for the company's long-term growth.

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Why Join RS Software?

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We offer ample career opportunities to hardworking and skilled employees. Our Talent Management Program is specifically designed to identify the interests of each employee and match them with suitable career paths within their desired domains, allowing them to make the best possible use of their skillsets in reaching their goals. We invest in the knowledge and skill development of our employees with RS School of Payments – the industry's most comprehensive training platform.

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Job Description

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We're seeking a talented Digital Payments Marketing Specialist to join our team As a key member of our marketing team, you will contribute to impactful campaigns, engaging content creation, and social media initiatives while shaping our brand's digital presence and growing your career. This is a unique opportunity to dive into the dynamic world of a fast-growing, innovative tech company in the fast-growing realm of payments.

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Key Responsibilities:

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  • Assist in creating engaging content for social media, blogs, and marketing materials, ensuring alignment with the brand's voice and messaging">
  • Support the team in drafting and editing copy for various marketing initiatives, including email campaigns, product promotions, and advertisements">
  • Help in planning and executing marketing campaigns, including email, social media, and sponsored ads, while coordinating with internal teams">
  • Contribute to brainstorming sessions for creative ideas and campaign themes">
  • Track competitors' social media activities, blog updates, and marketing campaigns to identify trends and opportunities">
  • Research target demographics, online behaviors, and preferences to inform content strategies and campaign planning">
  • Monitor key social media metrics, such as reach, impressions, and engagement rates, to evaluate performance">
  • Suggest relevant and timely topics for content based on search for trends within the payments domain and explore audience preferences">
  • Manage and grow the company's presence on social media platforms, engaging with followers and fostering community interaction">
  • Analyze website traffic using Google Analytics, focusing on visitor behavior, bounce rate, and referral sources to derive actionable insights">
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Requirements

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You should have a degree in Marketing, Business, Communications, or a related field and be familiar with platforms like LinkedIn, Twitter, and Instagram. You should also have a basic understanding of concepts like SEO, PPC, and content marketing—and be excited to learn more. Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) is required, and you should be quick to pick up new software.

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What We Offer

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This isn't just an internship—it's your launchpad to real-world marketing success. You'll gain hands-on exposure to real-world marketing strategies in the cutting-edge fintech space, learn from experienced marketing professionals who are ready to guide and inspire you, and contribute to meaningful projects that drive real company growth. And, as a valued member of our team, you can expect a competitive salary of $50,000 per year, commensurate with your experience.

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About the Role

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This role offers a challenging and rewarding opportunity to work with a talented team of professionals who are passionate about innovation and entrepreneurship. As a Digital Payments Marketing Specialist, you will play a critical role in shaping the company's digital presence and growing its marketing capabilities. If you're looking for a career-defining opportunity to make a real impact in the fintech industry, this could be the perfect role for you

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