Digital Marketing Strategist for Influencer Campaigns

5 days ago


Kolkata, West Bengal, India Procellence Technology Full time

About Us

Procellence Technology is a forward-thinking software solutions company driven by innovation and committed to delivering exceptional products that exceed user expectations. We are building a team of creative thinkers who drive impactful campaigns to grow our brand.

We're Looking For

A dynamic marketer with a knack for building strong relationships, driving results, and exceling in English and Hindi communication. You should have experience closing deals with influencers, understanding content creation, SEO, and digital advertising nuances, and be passionate about influencer marketing.

Job Description

As a Junior Influencer Marketing Specialist, you will craft and execute cutting-edge influencer campaigns, optimize website content for SEO, and manage digital advertisements to boost our brand visibility and engagement.

  • You'll identify, connect with, and build relationships with influencers on platforms like YouTube, Instagram, and others.
  • Negotiate and close deals with influencers for impactful collaborations.
  • Plan and execute influencer marketing campaigns aligned with business objectives.
  • Collaborate with the content and creative teams to ensure campaigns reflect our brand voice and vision.
  • Optimize website content for SEO to increase traffic and improve search rankings.
  • Manage digital advertisements across platforms such as Google Ads, Facebook, and Instagram, and track performance.
  • Analyze campaign metrics to assess ROI, generate insights, and improve future strategies.

Requirements

To succeed in this role, you'll need:

  • 1+ year of experience in influencer marketing with a proven track record of reaching out to influencers and securing successful deals.
  • Strong communication skills in both English and Hindi (verbal and written).
  • Good understanding of content creation strategies and the influencer ecosystem.
  • Working knowledge of SEO principles and website optimization techniques.
  • Experience with digital ad management and tracking performance metrics.
  • Exceptional negotiation skills for building lasting influencer partnerships.
  • Familiarity with tools like Google Analytics, SEO platforms (e.g., SEMrush, Ahrefs), and social media management tools.

Bonus Points

If you have hands-on experience with influencer contract negotiations and campaign budgeting, proficiency with ad platforms, or creative thinking and innovative campaign ideas tailored to different audiences, you'll stand out.

Why Join Procellence Technology?

  • Growth-Oriented Environment: Collaborate with a talented and supportive team that values your contributions.
  • Cutting-Edge Projects: Work on campaigns that have real-world impact and challenge the status quo.
  • Skill Development: Gain hands-on experience in influencer marketing, SEO, and digital advertising.
  • Flexibility: Enjoy a flexible work environment promoting work-life balance.

Estimated Salary: $80,000 - $100,000 per year based on location and industry standards.



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