Digital Search Optimization Manager
2 days ago
Established as India's first pure play Wed-Tech Company to list on BSE and NSE, Matrimony.com Ltd is a pioneering brand in the wedding services industry. With a strong presence in matchmaking, the company has expanded into the $55 billion wedding services market through Wedding Bazaar - the Largest Wedding Services Provider and Mandap.com - the Largest Online Wedding Venues Platform.
Mission Statement: Building a billion-dollar revenue company and a long-lasting institution with a legacy for generations to come.
About the Role
We seek an experienced Digital Search Optimization Manager to lead our SEO efforts and drive organic traffic to our website. As a key member of our digital team, you will develop and execute comprehensive SEO strategies to increase visibility, improve user experience, and boost conversions.
Responsibilities:
- Develop and execute web SEO strategies to enhance organic traffic
- Collaborate with content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry
- Conduct regular website audits to fix technical issues like crawl errors, duplicate content, and broken links
- Optimize website structure, content, and metadata for top rankings on Google
- Drive pillar pages, topic clusters, and evergreen content strategies
- Work closely with design teams to enhance app screenshots, previews, and icons for higher click-through rates
- Implement A/B testing to refine conversion rates continuously
- Monitor app rankings, download metrics, and user engagement to identify opportunities for improvement
Requirements:
- 8+ years in SEO/ASO for consumer tech platforms
- Strong knowledge of on-page, off-page, and technical SEO strategies
- Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, Google Tag Manger etc.
- Proven experience optimizing apps on Google Play and the Apple App Store
- Familiarity with ASO tools like Firebase, Play console, App Annie, Sensor Tower, Mobile Action
- Hands-on experience optimizing video content for search and increasing organic reach
- Understanding of HTML, CSS, and app development basics (a plus)
Estimated Salary:
$150,000 per annum based on experience and qualifications.
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